The French Fast Casual Sector
The French Fast Casual Sector Fast, what ? In the following report, you will find a comprehensive overview of the Fast Casual market in France with in-depth looks into what it is and who's a fan, market figures, trends, key examples, and suggestions on how your own establishment can make the most out of this growing market.
I. INTRODUCTION : FAST CASUAL DEFINITION
- ..Fast Casual Defined
- ..Key Variables
- ..Complementary Variables
- ..Key examples
- ..Consumption trends
- ..Division of lunch-goers in Francew
- ..Favorable context for Fast Casual
- ..The changing face of fast food
III.CHARACTERISTICS OF FAST CASUAL IN FRANCE
- ..The era of health
- ..Fusion food
- ..A valued image
- ..Advised entrepreneurs : self-educated profesionnals
IV. EMERGING CONCEPTS IN FRENCH FAST CASUAL
- ..Eating well
- ..The gourmet burger in the hour of concepts
- ..Drinks and desserts, between pleasure and health
V. FAST CASUAL IN FRANCE INFLUENCERS
- ..Economic influences
- ..Composition of the French fasr casual situation
- ..What’s on the Fast Casual menu in France ?
- ..French and the Fast Casual Sector
- ..Disparrearing barriers
- ..French Fast Casual market brakes
- ..The importance and consequences of emerging chains in the Foodservice Market
- ..Further look
- Poll by telephone survey (using CATI system) on all the targets belonging to the Fast Casual universe.
- Semi-directive survey questionnaire comprised of semi-directed widening of deepening questions. The interogated interlocutors were those in charge of marketing, communication, of development in establishments belonging to the Fast Casual sector.
- 91 responses were collected.
- Consumer Online survey : 516 consumers were interviewed on May 2016.
- Representative sample of the French population according to gender, age, and
Socio professional category.
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